ANC Partners Discount Tire Own Sports Marketing Coverage this Past Saturday

October 23, 2023

The ANC Advertising Division experienced its first 'Sports Equinox,' reaching MILLIONS of fans across the MLB, ACC College Football, and U.S. Figure Skating all on one Saturday with a WNBA warm-up earlier that week. Did you catch ANC partner Discount Tire while you were watching?

/ WNBA / FINALS / Las Vegas Aces and N.Y. Liberty - Game 4 on ESPN @4 p.m. Weds.

/ ACC / College Football / Duke @ Florida State University - on ABC @7:30 p.m.

/ ACC / College Football / Clemson @ University of Miami - on ABC @7:30 p.m.

‍/ MLB / NLCS / Philadelphia Phillies @Arizona Diamondbacks - Game 5 on FOX @8 p.m.

/ HUMANA SKATE AMERICA / U.S. Figure Skating on E! @8p.m.

No matter what network you were on, odds are you caught our brand partners Discount Tire this past Saturday. ANC's Advertising Division was running the prime time show across major sports events on multiple networks creating a unique strategic lineup that reached millions of viewers.

For Discount Tire, this led to a combination of Field Level LED at FSU's Doak Campbell Stadium, branded Clemson Team Benches, Outfield Wall + LED at Chase Field, LED Courtside + LED Stanchion in Brooklyn, rinkside and even on the ice as Amber Glen became the 6th U.S. woman to land a triple Axel in competition.

Each event reported an upward trending level of viewer engagement:

Game 4 of the 2023 WNBA Finals reported 889,000 viewers, the most-watched WNBA Games 4 Finals on record.

ACC football led the Power 5 in windows and average viewership on ABC through the first four weeks of the season, averaging 5.1 million viewers – more than double all other conferences in the highest average per game viewership for the week.

Following less fans tuning in for the Wild Card round, MLB is seeing its best viewership for the LCS through five games since 2018, averaging 4.99 million viewers.

Coverage of the 2023-24 Humana Skate America International Skating Union Grand Prix of Figure Skating Series kicked off with 699,000 viewers following closely behind the Premier League: Arsenal-Chelsea match.

ANC provides our partners with an unparalleled network of leagues, teams, and facilities and a heritage of representing national advertisers. We strategize to align major brands with key sports entities to reach massive and highly engaged audiences for you.