Now streaming: Catch Jerry, ANC CEO, on the new episode of ONE on ONE: The Sports Business Conversations Podcast!

Inside the Episode

In this conversation, Jerry shares his full journey through the industry, including gaining experience at Fenway Sports Group, and his vision for ANC since he returned in 2023. As we can attest, it is a great story.

Consider for a moment, if you will, the humble stadium sign. Yes, those ubiquitous displays that vie for your attention at every stadium and arena you’ve ever been to.

Most people in sports business have been guilty at one time or another of looking at those signs a little derisively. You know: “spots and dots”, as they saying goes. The things you add toward the end of a sponsorship proposal.

Well, disregard the no-longer humble stadium sign at your peril. Digital displays and mammoth scoreboards are now an essential part of the live sports experience. Designers are anxiously one upping each other to produce the largest, clearest and most advanced displays for their stadiums

All of which brings a smile to the face of Jerry Cifarelli’s face. Because for the President and CEO of ANC, that means business is good.

In our conversation, Jerry reflects on his journey in sports business, starting with early exposure to the industry through his father, who co-founded ANC in 1997. After gaining experience at Fenway Sports Group, he returned to ANC in 2012 to build its collegiate division, which quickly became a key revenue driver for the company. We discuss ANC's acquisition by LEARFIELD, pursuing his own entrepreneurial vision, and then the eventual reacquisition of ANC in 2023.

‍

About 1-on-1: Sports Business Conversations Podcast

Winner of Sports Podcast Awards' Best Sports Business Podcast of 2024: Silver Medal.

In this podcast series, ADC Partners co-founder Dave Almy hosts conversations with sports business professionals who are shaping the future of the industry. With interviews featuring brand representatives, team presidents, sports marketers, and even mascots, the 1-on-1: Sports Business Conversations podcast has insights for everyone involved in the sports industry. ​​
​
To listen, see all our episodes at www.adcpartners.com, or click here to follow on your favorite podcast platform.

ADC Partners is a San Francisco Bay Area based agency specializing in sports business, sports marketing and partnerships.
​