"We’re building on our legacy of innovation with these new dynamic endzone videoboards, designed to bring fans closer to the game than ever before,” said Dewayne Hankins, President of Business Operations, Portland Trail Blazers. “No matter where you’re sitting in the arena, you’ll now have an incredible view of every play, every highlight and every stat – taking the Moda Center experience to the next level.”
The highlight of the project is the transformation of the iconic HustleBoards and StatCentral displays – an innovative feature that set Moda Center apart when it opened in 1994 – will be upgraded to dynamic LED displays totaling 7,520 square feet of screen space, more than one and a half times the square footage of an NBA court. The new screens, alongside ANC’s LiveSync venue control software, will allow for more real-time in-depth stat displays, video displays featuring player personality videos, and in-game entertainment.
The upgrade features prominent videoboards in each corner with a ribbon board display between the two corners at each end. Each corner board will measure 24’ x 50’ and feature over a million pixels, with the ribbon screen also boasting a million pixels. Additionally, rear-facing LED screens will be added to the back of the new videoboards to ensure fans throughout the arena have clear views of game content.
The Moda Center’s center-hung scoreboard will be enhanced, increasing in size by 56% to 2,092 square feet of seamless LED display with more than 13.5 million pixels. The updated design features continuous screens from corner to corner and new underbelly displays will enhance visibility for courtside and lower bowl fans.
"As a basketball-driven city, Portland Trail Blazers fans never fail to deliver the energy at Moda Center. We appreciate partners who are just as passionate about improving their venue experience," said Jerry Cifarelli Jr., Chief Executive Officer of ANC. "The Trail Blazers’ investment in cutting-edge display technology will build on the franchise’s momentum and take the arena atmosphere to new heights this season. As their single-source solutions partner, ANC is thrilled to work alongside Trail Blazer management ownership & AJP to help bring this transformation to life with a state-of-the-art display system, powerful software, and our year-round turnkey support.”
"AJP is exceptionally proud of our long-standing partnership with the Trail Blazers, dating back over 15 years to the design of the previous center-hung display in 2009—technology that has truly stood the test of time," said Michael Rowe, Chief Executive Officer of AJP. "Now, we're embarking on a distributed TV (IPTV) project and exploring future technology system upgrades, including broadcast control, audio systems, and more—all in continued support of the Trail Blazers' efforts to enhance the fan experience at Moda Center."
ABOUT THE PORTLAND TRAIL BLAZERS
Members of the National Basketball Association (NBA), the Portland Trail Blazers were founded in 1970 and purchased by the late Paul G. Allen in 1988. The team's rich heritage includes 37 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. The Trail Blazers are dedicated to positively impacting underserved kids and their families throughout Oregon and Southwest Washington where they live, learn and play. Portland is the first and only professional sports franchise to receive the prestigious National Points of Light Award for excellence in corporate and community service. The Trail Blazers home arena, Moda Center, is the first existing arena to earn LEED Platinum Certification in 2019 after receiving LEED Gold Recertification in 2015 and becoming the first existing professional sports venue in the world to receive LEED Gold status in 2010. The team is also one of the founding members of the Green Sports Alliance. For more information, visit trailblazers.com.
ABOUT ANC
ANC is a dynamic, independent sports entertainment agency that works with premier partners worldwide to provide cutting-edge multimedia advertising solutions, services, and execution. ANC transforms iconic sports arenas, transit hubs, entertainment venues, retail locations, and college and university venues nationwide through trusted integration and a turnkey suite of custom solutions. With over 25 years of success designing and installing immersive digital media, ANC continues to deliver unforgettable experiences for our partners. To learn more about ANC, visit www.anc.com, or connect with ANC on LinkedIn, Twitter or Instagram.
ABOUT ANTHONY JAMES PARTNERS
Anthony James Partners (AJP) is an industry-leading Technology Consultant specializing in the design and implementation of large-scale technology solutions. AJP collaborates with top professional sports teams, colleges/universities, and facility managers across North America and Europe. Key services include facility audit, strategic planning, design, financial modeling, procurement, and construction oversight. Technology disciplines include LED Displays, broadcast, audio, network, infrastructure cabling, DAS/Wi-Fi, event and specialty show lighting, digital signage, and more. To learn more, visit anthonyjamespartners.com, or connect with AJP on LinkedIn, Twitter or Instagram.
Media Contacts:
ANC: Alison Burke Benesta (alison@anc.com)