JERRY CIFARELLI, JR

Jerry has spent his entire career in the sports and entertainment industry beginning with experience in sales and digital advertising placements, then moving into sports marketing and digital signage, before founding his own company, the sports entertainment agency C10 Media.

After earning his degree at St. Michael's College, he began his career with Fenway Sports Group selling IP assets across its properties including the Boston Red Sox, Liverpool FC, and NESN. While earning his masters’ degree at Fordham University, he joined AOL affiliate Patch.com in the role of advertising sales. In 2012, with ANC poised for dramatic growth, Jerry joined his father, who founded ANC in 1997, to help grow the company’s burgeoning collegiate sales division.   

In 2015, ANC was acquired by LEARFIELD, an established marketing and media leader in the world of college athletics. Under the LEARFIELD umbrella, ANC expanded its presence in the college sports space. Jerry was responsible for securing and managing all of ANC’s high-profile partnerships with colleges and universities such as the University of Texas, University of South Carolina, and University of Louisville, and professional sports teams including the Boston Red Sox and Tennessee Titans. In 2020, Jerry was promoted to Head of Sports and Services, overseeing onsite operations, maintenance, client services and content teams to ensure seamless transition from deployment to post installation services.  

In 2021, Jerry left ANC to form C10 Media LLC, a sports and entertainment agency designed to offer disruptive multimedia solutions, service and execution to create memorable fan experiences, incremental revenue and impactful long-term engagement.  The firm quickly established itself as an industry leader with a robust advertising and sponsorship sales division as well as through the deployment of spectacular digital signage such as the MGM Grand Hall in Boston and American Airlines Center in Dallas.

C10 Media announced the acquisition of ANC in January 2023. This acquisition combines the two companies into a single industry leader, transforming sports, entertainment, and commercial spaces. It also returns ANC to its roots as a family-owned and operated business, integral to its identity from its inception and its growth throughout its 25-year history.